What is Article Promotion? Article promotion is a great way to attract quality traffic to your website. It consists on publishing articles that you have written on subjects tightly related to your website’s niche, and allowing the free distribution rights on these articles to anyone that may want to use them as content on their own site as long as they remain intact. These articles will be branded with a link back to your website.
Why does Article Promotion Work? Article promotion works great because the small amount of effort that it takes to write an article can have huge payoffs in the form of link popularity and qualified traffic. Visitors of the websites that pick up your articles will read through them, and if you have done a good job of getting their attention and interest, then they will follow the link to your site at the bottom of the article searching for more great information.
How To Start Your Own Article Promotion Campaign Starting an article promotion campaign is very straight forward. First of all you need to figure out what kind of people you want visiting your website (your market). Once you know who you want to attract it will become easier to see what kind of topics they will be more likely to read about. If you sell motorcycle helmets on your website, you might want to attract bikers; an article on “10 things your helmet must have” would be great! You can also write about related stuff like motorcycle history, biker culture, leather ware, etc…
So you know who you are writing to and you know what you are writing about. Take some time to get an outline together and jot down the points you want to touch on. This will help you stay organized and it will make your article easier to read. Make sure you keep your topic narrow so that you or your readers don’t get overwhelmed with the amount of information to cover.
Now that you have your outline in place it is time to write your article. Usually if you have made a well detailed outline, you should aim at writing one to two paragraphs for each line item. Remember to include an introduction that tells the reader what you are going to talk about, and a conclusion that restates the most important points in your article. Do not include any links to your website in the body of the article, this will work against you in the long run.
Cool! Your article is almost ready to roll. Now is the time to put the link back to your page in place. The reason why I told you not to link to your own page from your article is that most website owners don’t like to publish articles loaded with self promotion. If you include links to your own site in the body of your article it becomes a little bit of a sales letter in disguise, and this is not our goal. The bottom of the article should be used as an “About the Author” box. Write a little bit (around 250 characters) about yourself, but most importantly invite the reader to click to your website.
In order for this box to be effective you must keep your ego stroking to the minimum and use this text to call the reader to action. Give your readers a good reason to click to your website. The following examples will show you how your about boxes should look.
Bad Example – What Not To Do My name is John Doe, I have been riding motorcycles my whole entire life. I grew up in Mississippi but then I moved up north to New York. I started my website JohnDoesBikeHelmets.com because I thought I could make me some money. Visit my site today!
The Good: John Doe has a call to action: “Visit my site today!”.
The Bad: Although he has a call to action, he does not provide a valid reason to visit his site.
The Ugly: Nobody really cares about John Doe’s life, including biographical information is a waste of about box space. JohnDoesBikes.com is neither a hyperlink, nor a full URL. People looking for helmets are probably not looking for JohnDoesHelmets.
Better Example – Do This, You Might Get Some Traffic If you are looking for motorcycle helmets you must visit my website today at [http://www.JohnDoesBikeHelmets.com] Tired of looking for a helmet online, stop banging your head against the wall! Especially if you are not wearing one of JohnDoe’s Helmets!
The Good: Some personality comes through. Call to action. Live hyperlink and full URL.
The Bad: Although the URL is live now, it will still not serve a purpose because most likely people are not looking for JohnDoesBikeHelmets when they search for helmets on search engines.
The Ugly: There is no real reason why a reader should click on the link. No benefits have been pointed out.
Best Example –Do This If You Want To Get Loads Of Traffic From Your Articles! Hey! John Doe here. Looking for high quality, affordable, cool-looking helmets? You are in luck! My slick looking Motorcycle Helmets will not only save you tons of money, but will also save your life! Get 15% off your purchase with code: CoolHelmets
The Good: Lots of benefits, great incentive to click on link by adding a discount code, excellent linking technique by using anchor words people will actually be searching for on search engines.
The Bad: The search term “Motorcycle Helmets” can be very competitive and will probably not rank as high in search engines as a less competitive term such as “Custom Painted Motorcycle Helmets”
The Ugly: Some article directories don’t allow anchor text on about box links. If that is the case, just place a full live URL.
So far so good. You have a market, you know what your market wants to read about, you have written something to them and you gave them a reason to click into your website. Great job! Now we need to get your article published by many different websites so you get that constant flow of visitors into your site.
In order to let the world know about your articles the best thing you can do is to submit them to article directories. Article directories are websites loaded with free articles. Writers submit their articles and provide them with free content for them to distribute to other website owners who; on the other hand, visit article directories searching for free, easy content for their sites. They get free content, you get free publicity. It is a win-win situation!
Among the largest article directories that come to mind are:
EZineArticles.com, GoArticles.com, ArticleAlley.com, ArticleDashboard.com, ArticlesBase.com
I highly recommend that you register for free to each and everyone of the directories above, and that you submit every article you write to them. This should get you a fair amount of traffic. You can always find more article directories if you Google “article directory”.
Super-Charge your Article Promotion Campaign! The following tips will help you make the most of your article promotion efforts:
- Write at least one article a month, one per week would be ideal.
- Submit each article to at least five directories, ten is even better.
- Use the keywords that you want to rank for in the title of your article.
- Change your about box in every article directory, making sure to change the anchor text to keywords related to the main keyword you want to rank high on.
- When it comes to titles, think outside the box. Catchy and long works better than short and dull.