9 Branding Traps We Get Caught In

In 1954, a unique being came into this world and the branding began. The baby was a girl, the first child of first-generation Canadians, granddaughter of refugees. Her Mennonite parents spoke German and ran a fruit farm. The nurses put a pretty pink bow in her fiery red hair and delivered her back to her mom. Five siblings would follow and she would grow up to become a nurse like her mom.

Although I’m still a red-headed female, the attributes that labeled me then are very different from the brand I’ve become.

Branding is essentially a marketing term used to categorize us and convey a specific message. It’s not who we are. It’s the perception of who we are and like beauty, it’s in the eyes of the beholder. As a child, my dad told me Del Monte meant “kill the farmer.” Obviously he was feeling squeezed by a giant food producer and that has stuck with me to this day.

It’s the tangible way we reflect personal philosophies and personalities. It reflects our values, perspectives and interests. Not only do we run impressions of people and things through our own filter and assign them a brand, we also label ourselves based on those that have been assigned to us. We immediately form opinions of the motorcycle – and its rider – based on whether it’s a BMW, Yamaha, Honda, Harley-Davidson or Ducati.

Just like preconceived notions can lead us to misjudge the appropriateness of a motorcycle, so too can we misjudge others. These elements on which a motorcycle brand is created, can become judgment traps.

  1. Size. While there is a correlation between engine displacement (cc’s) and power output, it’s not a given. Likewise, we can’t determine a person’s capabilities or personalities by their physical size and shape.
  2. Color. We joke about whether a black bike is faster/nimbler/prettier/more powerful than a blue bike. In reality, color makes no difference. Just like age, skin or hair color make no difference to who we are as beings.
  3. Functionality, features. There are all kinds of options that can be purchased over and above the standard bike but unless they enhance safety, that they’re available doesn’t mean we need them. Likewise, we often make our lives overly complex, just because advertising has convinced us we need something.
  4. Accessories. There are lots of gizmos and gadgets we accumulate and granted, they can add convenience, but they don’t speak to the capabilities of the machine. Similarly, choices we make can camouflage our brand.
  5. Country of origin. Just because you’ve had an unfavorable experience with a Japanese/British/German bike does not mean that all things Japanese/British/German are bad. Nor does a person’s heritage necessarily reflect who that unique individual is.
  6. Stature. Differences in seat height, center of gravity and suspension can make an 800 pound cruiser easier to handle at slow speeds than a 500 pound dual sport bike. Individuals vary too. Don’t form an opinion based on first impression without knowing all the facts. You’ll likely be wrong.
  7. Heritage. Even a new motorcycle has a legacy, depending on experiences with others in its brand. The family, culture and society into which I arrived on this earth were instrumental in shaping the thoughts, attitudes and beliefs that guided my early behavior. Traditions, role models, religion, fairy tales and myths all passed down from one generation to the next, set the expectations based on cultural norms,
  8. Stock issue. This is what our bike is – or who we are – before people start working on us. The setting we’re born into initially establishes our brand but as we become more self aware and evolve, we come to realize that often, the branding that’s been thrust upon us by others is not who we are. Like the ugly duckling, we sense we don’t fit and at some point strike out to find the tribe where we do belong.
  9. Reviews, opinions of others. People base motorcycle purchases on journalists reviews and experiences of others. It’s really good to do your research, but in the end, it’s important to realize that the opinions of others percolate through their filters, their thoughts and beliefs.

Our brand is one of our most valuable assets and we control it. It’s something we create to express who we are, not something we are pigeonholed into because of an arbitrary label.

Brake and Clutch Reservoir Covers: Purposes and Safety Benefits

All of those who are seriously into motorcycles know that they need top quality brake fluids for their safety. Unfortunately, these quality brake fluids are found to be highly sensitive to the UV light. To keep the fluid safe from the environment they usually put a sock on the reservoir cap to block the UV rays from causing any damage to the brake fluid.

Since there are many debates on the subject of brake fluid getting degraded by the sun’s UV rays maybe we can add that looking at MSDS (material safety data sheets) it states to store brake fluid away from sunlight, also this is the reason why they are not sold in clear bottles, but brake are clutch fluid reservoirs on most sportbikes are opaque which lets sun/UV rays to reach the brake fluid, aesthetically thinking these will also cover up the ugly plastic brake and clutch reservoirs.

The reservoir sock covers also help prevent spillage or leakage from either the brake or the clutch reservoirs. These are basically designed like wristbands wrapping the brake and clutch reservoirs to absorb any fluids that may spill or leak from the cap of the brake and clutch fluid reservoirs as in such cases of hard braking. And yes brake fluid does expand and anyone who is real hard on their brakes will know it. The danger is the highly corrosive fluid can damage paintwork, metalwork and get onto riding gear such as your visor which could cause real visibility problems. For those who are into motorcycle racing, the reservoir covers will also keep the reservoir caps firmly in place during a race and/or spirited riding. It can also help the brake fluid from getting contaminated with dust or dirt by keeping the brake/clutch fluid reservoirs clean and away from debris.

Many of the brake reservoir fluid sock covers are made from cotton and manufactured in such a way that each of the socks fit properly since you don’t want them to come flying off down the road or track. When it comes to the clutch fluids, it is basically the same principle. The brake and clutch fluid reservoir sock covers keeps the fluid from environmental degradation which can eventually lead to poor braking and shifting performance. And as most that use these covers are involved in motorcycle racing, poor braking and shifting performance and brake fluid spillage bike would not be any help on the track.

For those who are wondering if they could just go buy generic wristbands for their brake or clutch fluids, they can, at their own risk. But wristbands tend to fit very loosely and will eventually fly off going down the road or track. Obviously the bike aficionados would probably get horrified if they see their precious Honda, Yamaha or Ducati motorcycles getting dressed with poor fitting low quality products. They would want to get matching Yamaha reservoir sock covers for their Yamaha’s and Ducati’s, rather than having an ill fitting wristband with a sport shoe brand covering up their brake and clutch reservoirs.

Many of these motorcycle brake and clutch covers can be bought online or at reputable motorcycle shops. They are relatively affordable; the generic ones are particularly cheaper but are lower in quality and have heat pressed logos which tend to peel off after a few months. Higher quality reservoir sock covers will be made of high quality cotton, specifically made to fit your motorcycle application and have matching logos which are embroidered on.

Make it a Hit With Black Leather Hats

One fine morning you pass a window displaying a black hat, sleek and with a lot of gravity. You dream that you visit a friend dawning that, but the next moment you think about the tacky music from ‘The Good, the Bad and the Ugly’ and lay of your wish of wearing that. The simple reason that you give to yourself is that you can do without it! The very important piece of information that you overlook is that, there is more to a hat than being Eastwood.

It is about keeping you off heat and the increasing rate of ultraviolet radiation. It is also to maintain a classy, macho look; there are plenty of options when you browse for Black Leather Hats. There is always a choice you get about selecting your hat; the Mexicans even have tailors for their hats! You may go for a hat which would give you the look of a lone cowboy searching for booty or you make a style statement in busy urban roads. In both cases you have got a lot of options, all you need to do is choose!

When choosing among Black Leather Hats you must prefer them more than the ones with lighter shades. The first reason why you do this is for its warmth, it is warmer than the ones with paler hues. These Black Leather Hats keeps the heat in, this makes a keynote for any sort of headgears. These hats will keep you warm all throughout the winter months, you will be grateful when you observe it for real.

If you are the person who cares for fashion and is careful about what he/she wears, then you don’t need to worry about anything. The darker sheds of Black Leather Hats goes well with almost any clothing. It goes well with the formals, jeans and casuals; it is what makes your face look younger. There are different modes that you may shift to; one is the tightly-worn hat which you might wear while you go out for a long drive or the clubber-cute one with a feather on it.

A cowboy in the movies is often seen to rage a war when someone knocks of his hat, now he would have fought anyway but think about the passion for their hats. You may find Capt. Sparrow jumping overboard for his hat. This all shows that the wearers gradually get attached to their hats, and WHY shouldn’t they? After all, at first sight your dress is what makes you different from the one next to you.

Take time in choosing the best accessories that goes with your hat, people sometimes end up with simple cords around their neck. You can go beyond that cliché look; you may put semi-precious stones or silver linings around the brim. Look at your mirror, decide, get out and floor everyone with your newer avatar with your Black Leather Hats.

Keep in mind that a large number of people believe that you are what you wear; therefore take good notice in the way you express yourself while dawning Black Leather Hats. You have a different style, a different look and a different way of showing it; keep in mind that a hat gives you the look that you want. Never forget that black goes with almost anything.

Types of Harley Davidson Boots

Whether a bike maniac or not, everyone wants a pair of Harley boots. And they have every reason to do so! Do you know what it feels like to strut down the streets or perhaps click heels on the dance floor in a discotheque or even amble around the pool table while every one’s eyes are riveted to your footwear?

Just imagine: the unique black leather design coupled with the famous name Harley is sure a scorching combo! Wherever you go in your Harley boots, you will surely be able to kick up a storm in the fashion world.

There are many types of Harley Davidson boots, and each of them is an eye-catching fashion vista! They will enable you to lead with your fashionable trend-setting styles, and more so, get more girls hooked on to you than before!

The different types of Harley Davidson boots are extremely comfortable to wear, and they are long-lasting too. They have the proper waterproofing shield, and the leather is genuine and of the top notch that you can ever get in the market.

o There are various types of Harley Davidson boots that can offer you a unique, personal look. How about a lace-up boot style or perhaps the plain old zipper? Will one brake belt be enough for you, or do you need two? Or, you can set the desert blazing with the heat of your sex appeal as you walk around in your cowboy boots.

o The Faded Glory boot is a misnomer, you would say, since with its laces and straps, it has nudged itself in a comfy spot in the leather world. It comes in both men’s and women’s sizes and with high durability and comfort as well. Medallions and buckles are used for the decoration.

o The Hustin Boots are meant to protect your feet, and are not merely sported for their killing looks. They are made of powerfully resistant leather that can last for a long time.

o Ladies, if you think that the whirling dust and dirt of the streets make you look ugly, do not worry. Don a pair of Khyber or the Desiree with the tough stiletto heels to make you look sexier than ever in the heat!

o Gentlemen, if you want to trade the conventional outlook for something funkier and crazier, go for the ankle-high Drive. They are not of the usual calf or knee length. They can also come with a collar that enhances the comfort. This makes them the perfect choice for making long trips.

For better support of the arch and rubber sole, you can go for the Dipstick. You may choose from any of these options that have been given to you, but remember, the style factor is the most important thing to take care of. You might prefer wearing a killing pair of boots which takes its style too seriously. It might be killing in its looks but it can also cut off blood supply in your feet and almost kill you with the pain!

Harley boots are the best option for you then, because not only they try to brush up your sex appeal, but they also try and protect your feet! Take care of these boots properly, so that they can take better care of you too.